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Elle magazine launches web series

on Wednesday,June 09,2010 21:06

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Elle magazine has launched Premium Vintage, a new web series that explores how vintage designs influence current fashion trends, which premiered on June 8 on Elle.com. The series was created in a partnership with ELLE and Embassy Row, and is presented by Vanity Fair lingerie.

In addition to seeing top fashion designers and industry experts muse about fashion's love affair with vintage, the series will teach viewers how a little nostalgia goes a long way when it comes to today's trends. The series will also give tips on how to make old favorites more modern while explaining what to look for on vintage shopping excursions.

Hosted by former model and MTV contributor Andrea Grove Kaplan, each Premium Vintage episode includes a rotating cast of designers, stylists, fashion editors and celebrities who will offer a behind-the-scenes look at the industry.

For example, one episode was filmed during New York's Fashion Week. Elle fashion news director Anne Slowey interviewed designers such as Jason Wu, Tory Burch and Anna Sui about their vintage inspirations.

The series also features weekly how-to segments with industry experts explaining fashion topics such as recreating a runway look and how to add a vintage touch to your wardrobe. In addition to fashion, the series also features vintage-inspired hair and makeup tips from Elle's beauty editors.

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