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Shrek and friends encourage kids to get outdoors in new PSA announcements

on Thursday,June 10,2010 19:06

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The USDA Forest Service and the Ad Council are tapping into the talents of DreamWorks Animation SKG to create a series of public service announcements featuring characters from the animated movie Shrek.

The Shrek spots are part of the USDA's Reconnecting Kids with Nature campaign, which is geared toward children ages eight through12 as well as their parents. According to findings of the University of Michigan's Institute for Social Research, kids in the U.S. are spending 50 percent less time playing outdoors than children did 20 years ago.

The PSAs will be premiered at the the Denver Museum of Nature and Science on June 12 - National Get Outdoors Day.

"I am very pleased that Shrek is joining the Forest Service team to encourage children to get outdoors and learn about all the neat things forests have to offer," said Forest Service chief Tom Tidwell. "It's important for parents and their children to enjoy the great outdoors."

To augment the campaign, the Ad Council and the Forest Service also plan to join with JMH Education to develop a school curriculum that will help elementary school teachers educate children about the forest and the outdoors.

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