Jersey Shore star to launch fashion design career

on Tuesday,June 22,2010 22:06


On the heels of the release of his new rap single, reality star Mike “The Situation” Sorrentino has announced he will be trying his hand at another craft - clothing design.

The Jersey Shore personality recently partnered with Dilligaf by Bohica Bill to create a line of art-inspired wearables. The collection, which is slated to be released next month, will include t-shirts, sweatshirts and accessories.

Sorrentino’s original artwork and the Dilligaf acronym - which is intended to be obscure - will be featured on the clothing, according to company officials. The items will be sold on the company’s website, at its signature stores in New York City and through other retailers throughout the country.

Brand representatives say that the Dilligaf brand, which was launched seven years ago, aims to be controversial and rebellious yet laid back to reflect the American attitude.

Jodi Massry, president of Dilligaf by Bohica Bill, said that the company chose to work with Sorrentia because he “embodies our irreverent approach to life [and] he lives the ‘let’s not take things so seriously’ mentality every day.”
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