dcsimg

Keds partners with artists designers to create new shoe collection

on Thursday,June 24,2010 21:06

pallette_2144_19857372_0_0_7059984_300.jpg

As part of its sponsorship of the Whitney Museum of American Art's summer season, fashion shoe brand Keds has announced it will work with affiliated artists to create a new line of designer footwear.

The Keds Whitney collection will feature the work of conceptual artist Jenny Holzer as well as painters Laura Owens and Sarah Crowner. Holzer's designs will be available in Bloomingdale's stores next month, and the other artists' work will be released in September.

Holzer's collection is expected to reflect her signature works, which feature unconventional media such as LED signs, stone benches and t-shirts. The shoes will be displayed in windows of the Bloomingdale's store on 59th Street in New York City.

Profits from the sale of the artist's Keds creations will benefit the Whitney Museum, as will some of the proceeds from Owens' and Crowner's designs. Each pair will cost between $70 and $75 each.

Kristen Kohler Burrows, president of the shoe company, said that "working with an institution such as the Whitney and artists like Jenny Holzer, Laura Owens and Sarah Crowner is the personification of our new brand proposition and the wide range of creative possibilities Keds offers."

Latest Articles & News

Kanye West to perform during Paris Fashion Week

It is no secret to many that music artist Kanye West is no stranger to fashion, and now he will be showing his new collection during Paris Fashion Week later this week, according to the Elle Magazine.

Second designer chosen for home decor competition

Teenlike.com, an ongoing online competition for young home decor designers, announced its second winner. Brandon Dover of Apply Valley, California, was this year's winner, as he created an abstract pen and inkwork design for a bedspread.

Interior Design Calendar of Events 2010 (June - December )

What It Takes to Be a Freelance Graphic Designer