Keds partners with artists designers to create new shoe collection

on Thursday,June 24,2010 21:06

As part of its sponsorship of the Whitney Museum of American Art's summer season, fashion shoe brand Keds has announced it will work with affiliated artists to create a new line of designer footwear.

The Keds Whitney collection will feature the work of conceptual artist Jenny Holzer as well as painters Laura Owens and Sarah Crowner. Holzer's designs will be available in Bloomingdale's stores next month, and the other artists' work will be released in September.

Holzer's collection is expected to reflect her signature works, which feature unconventional media such as LED signs, stone benches and t-shirts. The shoes will be displayed in windows of the Bloomingdale's store on 59th Street in New York City.

Profits from the sale of the artist's Keds creations will benefit the Whitney Museum, as will some of the proceeds from Owens' and Crowner's designs. Each pair will cost between $70 and $75 each.

Kristen Kohler Burrows, president of the shoe company, said that "working with an institution such as the Whitney and artists like Jenny Holzer, Laura Owens and Sarah Crowner is the personification of our new brand proposition and the wide range of creative possibilities Keds offers."