Gap launches fashionable jean line for children
By Martin Manoy on Tuesday, June 29, 2010 at 00:51
The GapKids 1969 Premium Jeans line - which was launched at the company's first 1969 Kids pop-up store in West Hollywood last Friday - features a wide variety of cuts, washes and fabrics. The girls' collection includes Super Skinny, Skinny, Boot and Straight fits in slim, regular and plus sizes. Boys' styles include Skinny, Straight, Boot, Original and Loose, all of which are available in slim, regular and husky sizes.
Some of the designs come with fit blocks and adjustable waistbands to accommodate the needs of growing kids.
"In building the collection we put a lot of emphasis on what's important to kids and their parents - quality, versatility, and a range of fits and washes," said Mark Breitbard, executive vice president of GapKids and babyGap.
The jeans collection will be on display at the 1969 Kids pop-up store for the next three months. The temporary location will also feature not-yet-released pieces from the GapKids fall collection, such as plaid shirts, graphic t-shirts, crocheted tops, printed dresses, watches, hats, pencil cases and key chains.
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