Silly Bandz launches video game

on Friday,July 16,2010 14:07


A popular trend in children's entertainment is the creation of video games that are based on popular toys. For example, Zoo Entertainment, Inc. recently announced that it is working with Silly Bandz to create a video game.

Silly Bandz, the product of a $100 million toy empire, are popular rubber band accessories that hold their shape when not in use. They come in a variety of themes including holiday, seasons, animals, music, fantasy and sports. Silly Bandz can be used as ponytail holders, bookmarks or jewelry. They have been seen on celebrities such as Sarah Jessica Parker and Mark-Kate Olsen.

Zoo Entertainment develops and publishes a wide variety of family-friendly games for companies such as Nintendo Wii, Nintendo DS, Sony Playstation and iPhone. The corporation currently boasts more than 100 game titles in a variety of categories.

"Zoo continues to demonstrate its ability to move nimbly in the marketplace and participate quickly in emerging consumer trends," said Mark Seremet, CEO of Zoo Games.

The joint venture is expected to expand the already worldwide popularity of Silly Bandz.

The new video game will be released for iPhone and iTouch in September, and on Nintendo DS during the 2010 holiday season.

The game was launched with help from web designers, computer animators and marketing executives.

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