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Lingerie company expands to become womens lifestyle brand

on Friday,July 16,2010 22:07

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World famous lingerie company Frederick's of Hollywood recently announced that it will expand the brand to include new product categories. Frederick's has transitioned into a comprehensive lifestyle brand for independent women, and all items will be available at retail locations, online or in catalogs.

The new products keep with Frederick's style and taste, and will include swimwear, accessories and jewelry, as well as the expansion of their already popular adult Halloween costumes.

Blue By Yoo will design swimwear for the brand that will reportedly be celebrity influenced.

Halloween costumes will include the iconic French maid and sexy bunny. Mystery House Costumes will have the right to distribute theses fun outfits, which are becoming some of Frederick's most purchased items.

Roffe Accessories will develop, manufacture and distribute a new line of scarves, belts and woven shirts. Knit tops and collared shirts will be available on an exclusive basis. The company sells its products to stores such as Nordstrom, Bloomingdales and Saks Fifth Avenue.

Frederick's of Hollywood also signed an agreement with Silver Moon Creations to develop and market a branded line of costume jewelry. Items will include necklaces, pendants, earrings and rings, as well as stainless steel bars for body piercings. Silvermoon has existing relationships with brands such as Playboy, Elvis, MLB, Scarface and Fender.

All new clothes and accessories have been developed and marketed by individuals in the design industry.

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