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Seattle-based TV station launches online fashion platform

on Wednesday,July 28,2010 22:07

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Stylish women in the Seattle area have a new outlet for their fashion interests. A new online platform was recently launched by Fashion Network-Seattle, formerly known as Seattle Fashion TV.

The site was created with the purpose of exposing, educating and empowering the fashion industry in the Pacific Northwest, as well as informing the local community on international trends and resources.

The online platform will expose Seattle's fashion industry by promoting and profiling local designers, photographers, models and other industry professionals. Local fashion events, trunk shows and store openings will be featured.

"We want this to be more than an online fashion magazine, we really want to challenge and expand the boundaries of what fashion means to Seattleites," said Shalonne Foster, founder, CEO and creative director of the project.

Fashion Network-Seattle was founded by Shalonne Foster last year, following her work with a Fortune 500 company and time spent traveling across the world studying regional fashion trends. The platform will be led by Foster and Cynarah Ellawala, who has over 12 years of experience working on brands such as Lancôme, Matrix Hair Products, Murad, PetsMart, The Clorox family of products and Microsoft.

In Seattle, a total of five local colleges and universities offer degrees in fashion design, fashion marketing and fashion merchandising, and over 100 local designers live and work in the area.
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