Iconic Texas image used for scholarship charity

on Thursday,July 29,2010 22:07


Graphic designers, marketing executives and school officials from the University of Texas at Austin have been working to create a cause-based, college-themed product. Recently, university president William Powers Jr. and GSD&M, a branding company, announced that they have created H2Orange, which is purified water in a scale-model replica of the iconic University of Texas at Austin tower. Proceeds from the sales of the bottled water will go toward academic scholarships, fellowships and internships at the school.

Steve Gurasich and Tim McClure of GSD&M created H2Orange to give more students access to an education from the university. Every bottle of H2Orange purchased will help reach the school's goal of raising $1 million annually for the next 10 years and beyond.

This is the first time that the image of the university's iconic tower has been licensed for a consumable product. To promote the campaign, the school created a slogan, "Drink water. Bleed orange. Fund scholarships."

H2Orange consumers will be able to see the impact of their purchases online at www.h2orange.com, where the amount raised for scholarships will be updated regularly. The product will be distributed throughout grocery and convenience stores, bars and retail outlets in Austin and at select areas throughout Texas.

The real tower stands at 307-feet-tall and was designed in 1937 by architect Paul Phillipe Cret. Based on Beaux-Arts principles of balance, axial arrangements and symmetry, the tower formed, "the image carried in our memory when we think of the place," according to Cret.
Refine School Matches
Hide filters
  • SUBJECT Clear All

    See More


    See More



    Please enter valid US or Canada Zip.
            Results open in new window

            Searching Searching ...

            Matching School Ads
            Graphic & Web Design (BFA)
            • Online and Bachelor's programs include B.S. in Advertising, B.S. in Web Design, B.A. in Interior Design, and more
            • Curriculum focus on preparing students for a creative career by teaching them the fundamentals of advertising and design
            • Students can choose from courses that cover areas such as advertising concepts, art direction, experience design, and online marketing
            • Over 50 locations nationwide, with a student support team dedicated to helping students grow
            • Join our next Open House on 2/15!
            • Flexible Scheduling
            • Financial Aid
            Graphic Design, Bachelor of Science (Online)
            • Online and on-campus programs include Cloud Technologies (BS), Mobile Development (BS), and Web Design and Development (BS)
            • Curriculum designed to prepare students for a career in tech by immersing students in a project-based learning environment
            • Students can learn how to manage cloud technology or gain coding skills for apps, websites, and software
            • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
            • Online Courses
            Master of Fine Arts: Graphic Design
            • Liberty University's online programs ranked in the top 5 of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility*
            • 100% online programs at associate, bachelor’s, master’s, and doctoral level**
            • No standardized testing if you meet admission requirements
            • Transfer up to 90 credits into an undergraduate degree program
            • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned
            Show more [+]
            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            Graphic Arts (AAS)

            The Secret to Getting Ahead is Getting Started


            Congratulations! Your interest in California College San Diego is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

            Latest Articles & News

            Kanye West to perform during Paris Fashion Week
            It is no secret to many that music artist Kanye West is no stranger to fashion, and now he will be showing his new collection during Paris Fashion Week later this week, according to the Elle Magazine.

            Second designer chosen for home decor competition
            Teenlike.com, an ongoing online competition for young home decor designers, announced its second winner. Brandon Dover of Apply Valley, California, was this year's winner, as he created an abstract pen and inkwork design for a bedspread.