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Designer reinvents custom corporate jewelry

on Friday,August 06,2010 22:08

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Corporate jewelry is a sector of the accessories industry that caters to clients who request custom pieces in order to award employees, thank customers or celebrate special events. However, this jewelry is often considered plain, boring and unfashionable, as many of these designs have not changed in the last 60 years. Sorella Jewelry Studio is seeking to raise that standard with the launch of their new corporate jewelry line.

Items for businesses and organizations can include traditional personalizations, such as logos and taglines, but they can also be unique and creative. Sorella designers work closely with their clients to create pieces that are artistic and current.

"The industry seems to offer the same stodgy designs year after year and most of these pieces never even make it out of the box they came in. That's why we create corporate jewelry that people actually want to wear," said Lynn Stefani, co-founder of SorellaJewelry.com.

A design firm recently requested a creative holiday gift for their clients. Sorella Jewelry designed a pendant with the Chinese symbol for create on the front and the client's logo with the word create in English on the back. They loved the design and placed orders for more pendants for their clientèle.

All jewelry is hand-crafted by expert artisans who create the custom pieces on location.

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