National department store launches new line of fashions for women

on Thursday,August 19,2010 21:08


Young fashion-forward women may be familiar with department store JCPenney's back-to-school campaigns. They often feature unique marketing techniques, new clothing brands and celebrity spokesmodels.

This year, JCPenney will launch MNG by Mango, an affordable line of European runway-inspired clothing for stylish young women. The collaboration combines Mango's ability to design fashions influenced by high-end clothes with JCPenney's wide distribution.

MNG by Mango expands JCPenney's modern clothing lines, which currently include ALLEN B, I Heart Ronson and Bisou Bisou.

"Contemporary apparel for women is our fastest-growing category and we believe the launch of MNG by Mango at JCPenney - with its shop-within-a-shop experience and constant flow of new merchandise - will allow us to create a sense of discovery for our customers every time they shop," said Liz Sweney, JCPenney's executive vice president and senior general merchandise manager.

The shop-within-a-shop will be presented with the look and feel of a stand-alone Mango store. MNG by Mango will present a full lifestyle offering of career and casual clothing as well as handbags, accessories and footwear.

Men and women who have a passion for clothes and merchandising may want to launch a career in the industry. These individuals can learn valuable skills such as sewing and trend-predicting in a fashion design art program.
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