Plus-size fashion brand researches consumer needs

on Thursday,August 19,2010 22:08


Full-figured women make up a majority of the American female population, yet have the least fashion options. However, an increasing number of clothing retailers are expanding their plus-size options.

In an effort to uncover the needs of the voluptuous consumer, Jessica London - a plus-size women's brand - recently hosted an inaugural luncheon that brought together prominent fashion bloggers who are experts on the subject.

Well-known writers for PLUS Model Magazine, Big Girl Blog, Voluptuous Woman Company and Budget Fashionista were invited to the event in order for Jessica London designers to gain a better understanding of customer opinions regarding the brand and its products.

"The bloggers who attended this event were strong advocates for plus-size women everywhere, and the insights they shared will help us to enhance our product offerings and create a more intimate shopping experience," said John Mallon, vice president and general brand manager for Jessica London.

Attendees received an overview of the Jessica London brand, an introduction to the fall collection, an opportunity to touch and feel merchandise and participated in an in-depth question and answer session.

Jessica London is known for offering career, casual and special occasion outfits, as well as separates, lingerie and shoes for curvy women, including those who are petite and tall.
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