dcsimg

Plus-size fashion brand researches consumer needs

on Thursday,August 19,2010 22:08

Smoky+eyes+shutterstock+only_2144_19928410_0_0_7067032_300.jpg

Full-figured women make up a majority of the American female population, yet have the least fashion options. However, an increasing number of clothing retailers are expanding their plus-size options.

In an effort to uncover the needs of the voluptuous consumer, Jessica London - a plus-size women's brand - recently hosted an inaugural luncheon that brought together prominent fashion bloggers who are experts on the subject.

Well-known writers for PLUS Model Magazine, Big Girl Blog, Voluptuous Woman Company and Budget Fashionista were invited to the event in order for Jessica London designers to gain a better understanding of customer opinions regarding the brand and its products.

"The bloggers who attended this event were strong advocates for plus-size women everywhere, and the insights they shared will help us to enhance our product offerings and create a more intimate shopping experience," said John Mallon, vice president and general brand manager for Jessica London.

Attendees received an overview of the Jessica London brand, an introduction to the fall collection, an opportunity to touch and feel merchandise and participated in an in-depth question and answer session.

Jessica London is known for offering career, casual and special occasion outfits, as well as separates, lingerie and shoes for curvy women, including those who are petite and tall.
Refine School Matches
Hide filters
  • SUBJECT Clear All

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.
            Results open in new window

            Searching Searching ...

            Matching School Ads
            Fashion Design (AS)
            • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
            • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
            • Offers programs in design, media arts, fashion, and culinary.
            • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
            • Over 50 campus locations nationwide.
            Show more [+]
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            BA/Service Management - Mass-market Retail Enterprise Management
            • Associate’s, Bachelor’s, and Master’s degrees available in a wide range of fields.
            • Flexible online programs offered in Psychology, Criminal Justice, Education, and more.
            • Assigned Financial Services Advisors to help answer student financial questions.
            • Servicemembers and their spouses can apply for the Ashford Military Grant to reduce tuition for all undergraduate courses.
            • Online Courses
            • Financial Aid
            • Transferable Credits

            Latest Articles & News

            Kanye West to perform during Paris Fashion Week
            It is no secret to many that music artist Kanye West is no stranger to fashion, and now he will be showing his new collection during Paris Fashion Week later this week, according to the Elle Magazine.

            Second designer chosen for home decor competition
            Teenlike.com, an ongoing online competition for young home decor designers, announced its second winner. Brandon Dover of Apply Valley, California, was this year's winner, as he created an abstract pen and inkwork design for a bedspread.