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Vogue India website gets redesigned

on Tuesday,August 24,2010 21:08

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Readers of Vogue India may be pleased to discover that the magazine has recently relaunched its website. The Conde Nast publication chose Puretech Internet for the site's redesign, which developed a portal that focuses on visitors' needs and Vogue's emphasis on strong visual appeal.

Puretech is headquartered in Mumbai with a satellite office in San Francisco. Its team of professionals have diverse experience and expertise in information technology, marketing, business and design.

From the start, the objective was to establish Vogue.in as a fashion destination through a mix of content, design and technology. The home page is a collection of the latest fashion and beauty trends, with a focus on aesthetics. The Puretech design team included small elements, such as a flexible masthead with a picture, tag cloud and social media section

Popular features such as polls, Pick of the Day and From Runway to Red Carpet have been retained, but with a new avatar. The page layouts have been redesigned for a clutter-free look in order to make reading and discovering new content a more user-friendly experience. The Vogue.in site also includes Web 2.0 tools, such as social sharing features and interactive slide shows.

Web design firms offer various services such as web strategy and content, website design and development, website maintenance and interactive marketing solutions, as well as digital marketing services.

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