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Pakistani designers collection to be showcased at London Fashion Week

on Wednesday,August 25,2010 22:08

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This year's London Fashion Week will feature a number of new and established designers who will reveal their latest collections. Kanwal Malik, creative director of KHM Couture, will be promoting her fashions as well as the charities that benefit from their sale.

Malik, a London business school graduate with an MBA in marketing, donates a portion of KHM's earnings to charitable organizations such as the Pakistan Federation of Business and Professional Womens' Organization. She was recently nominated by the U.S State Department for a four-week Business Innovation and Entrepreneurship program in Washington, DC to applaud her creative, humanitarian and innovative business efforts.

Hailing from Pakistan, Malik is influenced by modernity, class and tradition. She aims to appeal to men and women who are "ambitious and daring, trendy yet versatile, and those who prefer to be elegantly stylish."

The brand's message, "Believe, Behave, Become. HUMAN," is printed on a number of items, including a custom-made blazer that was given to spokesmodel and Bollywood star Salman Khan. Former Miss World, Aishwarya Rai is also at the forefront of the KHM Couture campaign.

Malik's designs will be featured at the A La Mode show, which will take place at the Charing Cross Hotel during London Fashion Week.
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