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French fashion brand to collaborate with HM

on Thursday,September 02,2010 21:09

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Fashion retailer H&M has collaborated with many celebrities and famous designers in the past. The company's latest partnership is with influential brand Lanvin. The collection will be designed by Lavin's artistic director, Alber Elbaz and menswear designer Lucas Ossendrijver.

The line will be revealed in November, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated fashion events of the year.

"H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less," said Alber Elbaz. "I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public."

Since joining Lanvin as artistic director in 2001, Alber Elbaz has transformed the Paris-based label - founded in 1889 by Jeanne Lanvin - into a fashion powerhouse.

Lanvin is the latest brand to collaborate with H&M, with previous collections designed by Karl Lagerfeld, Stella McCartney, Comme des Garcons and Sonia Rykiel.
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