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New test by 3M gauges efficiency of graphic designs

on Thursday,November 18,2010 21:11

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Graphic designers play an important role in helping companies promote their services and products, but now, a new test will be used by 3M to determine the efficiency of their work.

The company recently announced that it plans to begin using face-to-face detection in its Visual Attention Service for graphics. The goal is to evaluate the efficiency of logos and designs. Individuals will be able to upload images through the 3M web portal to analyze the impact of the design.

"This scanning tool empowers designers to leverage their creative expertise and then justify their design to decision-makers by revealing why the layout will make the strongest impact," said Terry Collier, marketing manager for 3M.

Once an image is uploaded into the system, results will be displayed in the form of heat and region maps. The heat map displays which regions respond the quickest to the design. The region map helps analysts determine how the predictions were made in relation to components in the image.

Jobs in the graphic design industry are predicted to increase by 13 percent over the next eight years, according to the U.S. Bureau of Labor Statistics. This test provided by 3M can help designers understand how to increase the efficiency of their work.

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