Google launches fashion search tool

on Monday,November 22,2010 19:11


Not everyone can afford a personal stylist, but Google has developed the perfect solution for fashionistas on a budget. Recently, the search engine giant launched Boutiques.com, a website where anyone can mix and match items to create the perfect ensemble.

Currently, the site only has women's fashion with plans to expand into menswear in the near future, according to the Los Angeles Times. Google director of product management Manjul Shah said that the company wanted to create an intuitive search tool for shoppers. The goal is to to teach Boutique.com to find clothing for users with accordance to their specific style over time.

"Shopping for clothes is about discovery and not just search," Shah told the news source. "You go into a store looking for one thing and you might come out with nine other things too. We needed to find a way to create that 'bump into' experience."

Fashion designer careers are only projected to increase by 1 percent over the next eight years, according to the Bureau of Labor Statistics. However, wholesale retailers are expected to see an jump in revenue as a result of the slow economic conditions.
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