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Graphic design firm connects artists with locals

on Tuesday,November 23,2010 20:11

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Graphic designers have been hit hard by the recession, but that has not stopped one entrepreneur from reaching out to others and starting his own firm. John Neiner began his design company in the Berkshires of Massachusetts amidst the economic downturn, according to The Advocate. He took a risk, and it is already paying off.

Berkshire Creative is the product of Neiner, who began the program to connect local businesses to artists and designers in the area. Formally known as the Berkshire Creative Economy Council, Neiner outsourced workers from his family business to the firm during the recession. Instead of laying off his employees, Neiner wanted to give them the opportunity to showcase their talents elsewhere.

"The Creative Challenge brings creative people into businesses in the Berkshires to suggest new products," Berkshire Creative executive director Helena Fruscio told the news source. "That's mutually beneficial for both sides - the artist gets paid fair-market value for their ideas and the business has new products to either sell or produce."

Graphic design jobs are projected to increase by 13 percent over the course of the next eight years, according to the U.S. Bureau of Labor Statistics.

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