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Yes Virginia promotions hit stores air waves

on Tuesday,December 07,2010 20:12

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The story of Virginia O'Hanlon is commonly recited during the Christmas season, reminding children of the little girl's letter to Santa Claus. Last year, animators turned Virginia's tale into a three-dimensional (3-D) televisionshow, titled "Yes, Virginia."

The special is scheduled to air again on December 17, according to Animation Insider, an animation industry news site. However, industry experts say individuals can expect to see more promotion for "Yes, Virginia" leading up to the date. Merchandise related to the movie, including children's books, have already hit the shelves. "Yes, Virginia" was also released on DVD in October to ignite excitement in children for the holiday season.

Macy's department stores have set up dozens of drop boxes at locations across the country for kids who wish to drop off letters of their own to Santa. Parents have the opportunity to make donations to the Make-a-Wish Foundation at store locations as well.

Employment in animation is predicted to increase by 14 percent over the next eight years, according to the Bureau of Labor Statistics. As the industry continues to expand, more promotional material may be released in 3-D in the future.
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