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Brady announces partnership with UGG Australia

on Thursday,December 09,2010 20:12

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A fashion designing company may generate a large amount of revenue marketing toward one gender, but consistent success may evoke them to reach out to other target audiences. Recently, the Deckers Outdoor Corporation announced that National Football League quarterback, Tom Brady, has agreed to a contract to market footwear to men.

Specifically, the company has recruited the former Super Bowl winner to advertise UGG Australia footwear beginning in fall 2011. Although UGG Australia is renowned for its sheepskin boots, it manufactures a wide range of high-fashion pieces for the outdoors.

"I have worn and loved the UGG brand for a long time," said Brady."This collaboration gives me an opportunity to work with a leading global brand with a great history and a true vision for the future of its men's collection. It's an exciting time to be part of the UGG Australia team."

Brady will be the first athlete to endorse UGG Australia products. He is slated to have a say in future designs throughout his contract as well. The football star's choice to design fashion may inspire others to enter the field as well.

Employment in fashion design is only predicted to rise 1 percent, according to the Bureau of Labor Statistics. However, wholesale retailers are expected to see an increase in business.

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