Moxsie to move onto Beyond the Rack to boost popularity
on Wednesday,January 05,2011 21:01
As more amateur fashion designers attempt to make a name for themselves in the competitive industry, existing companies are looking for new ways to market their products. Moxsie is the latest business striving to make its line exclusive and popular by turning to the internet.
The indie designer recently entered a partnership with Beyond the Rack, according to Tech Crunch. The private shopping site has more than 3 million members who visit regularly to snag deals on high-demand items. Moxsie hopes that its newfound partnership with Beyond the Rack will boost sales and make it a more prominent name in the industry.
Every month, Moxsie designers will have some of their pieces featured on the site during a four-day firesale. The goal is to increase exposure and help the relatively new company gain ground on other competitors.
In an effort to keep customers in the loop, Moxsie will also allow Twitter followers in on merchandise meetings. Consumers will help the company decide which pieces to feature, and the Moxsie will also gauge feedback from pictures posted on its Twitter account.
Employment in fashion design is only predicted to rise 1 percent, according to the Bureau of Labor Statistics. However, wholesale retailers are expected to see an increase in business. Individuals who are tech-savvy and familiar with social networking may also increase their chances of finding a job.
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