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Katie Holmes signs deal with Ann Taylor

on Friday,January 14,2011 21:01

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Ann Taylor has been a household name for years as a popular clothing designer for businesswomen and mothers alike. Now, one Hollywood mom has signed up to become the new face of Ann Taylor, after idolizing the brand since childhood.

Actress Katie Holmes recently inked a deal with the designer to begin showcasing a new line for spring 2011. Holmes will take over for former spokeswoman and supermodel, Heidi Klum. Advertisements for the Ann Taylor line will debut in March.

"I've been a fan of Ann Taylor since I was a young girl," Contactmusic.com quoted Holmes. "I'm thrilled to be part of a brand I believe in."

An advertisement has already hit the internet, displaying the actress in a form-fitting navy blue Ann Taylor pant suit. Holmes will not be the first celebrity to sport the designer label. Naomi Watts and MIlla Jovovich have also signed promotional deals with Ann Taylor in the past.

Employment in fashion design is predicted to rise 1 percent, according to the Bureau of Labor Statistics. Wholesale retailers are expected to see a larger increase as more manufacturers tackle financially-conscious consumers.

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