Fashion industry looks to Tumblr for additional promotion

on Monday,February 07,2011 18:02


Social networking websites have not only become popular among the young, tech-savvy generation, but large companies as well. The latest industry to turn to the Internet is the fashion world, according to Forbes. As more corporations look for ways to use social networking to boost their popularity and profit, Tumblr is becoming a hub for promotion.

Tumblr is a micro-blogging site that has recently caught wind among fashion designers with target audiences that include young, indie clothing enthusiasts. ModCloth is one example of a company that has found success among the site's users, but new businesses, such as Ann Taylor, are beginning to try their hand at Tumblr.

The company primarily markets their clothing to an older target audience, including working professionals. However, Ann Taylor has found creative ways to make their products appeal to the young Tumblr crowd, despite initial skepticism.

"Tumblr has been good for telling the holistic story of who Ann Taylor is," Julie Frederickson, Ann Taylor’s social media manager, told the news source.

Fashion designers typically travel several times a year to trade and catch up on trends, according to the Bureau of Labor Statistics. However, social networking can make connecting to other industry experts and clients easier. 

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