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Samsung tries to recruit BMW designer for new smartphone

on Monday,March 14,2011 20:03

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To compete in the smartphone market these days, companies first must figure out a way to outperform the massively popular iPhone. Samsung appears to be trying to do that by hiring Chris Bangle, the auto designer who is renowned for his work on the 2001 BMW 7 series, according to The Korea Herald.

No deal is confirmed yet, because many other businesses, such has Hyundai, have offered the skilled designer other incentive packages.

"Samsung has been trying to offer him an advisory job, not an exclusive contract, for a long time. The position would be determined when we forge a deal,” a spokesperson from Samsung told the news provider.

Many speculate that style is the real key element that Samsung is working to improve. Apple's products are often hailed for their savvy design, so it's no surprise that competitors are looking for ways to outdo the trademark.

If hired, Bangle will be a consultant rather than a full-time designer but Samsung may be creating a research studio in Europe for him, as well as giving him 10 researchers to manage as they work on the project, according to SmartHouse.com.

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