Sketchers creates after-school sneaker design program
on Monday,March 14,2011 20:03
After a wildly successful pilot program, when Sketchers brought 25 students to its headquarters in Manhattan Beach, California, to teach them the basics of design, Sketchers is now announcing that the initiative will be available in schools around the country.
This will not only give students the opportunity to work on creative projects after class, it may inspire them to pursue design degrees in college. Additionally, a well-designed shoe may even be produced into an actual product.
"This new partnership with Sketchers is a fantastic example of how businesses can give back to the community and make a meaningful difference to kids," said former Governor Arnold Schwarzenegger. "It’s so important to inspire our youth by exposing them to new, exciting opportunities. A creative career like footwear design is something most kids don’t even know about."
The program is set to begin this month and develop as more schools begin to offer it.
A fashion degree can be key to designing next-generation shoes that are comfortable and unique. The U.S. Bureau of Labor states that there were around 22,700 fashion designers in 2008 and they tend to be concentrated in coastal states like New York and California.
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