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Lightbulb wins Brit Insurance Design of the Year

on Wednesday,March 16,2011 20:03

lightbulb+wins+brit+insurance+design+of+the+year_2144_800464475_0_0_7044475_300.jpg

While a lightbulb may not at first seem to be the most exciting new product on the market, designers Samuel Wilkinson and Michael-George Hemus managed to design one that caught the attention of the judges at the 2011 Brit Insurance Design of the Year, according to The Guardian. Their product was selected over more than 90 others.

The real attraction of this new bulb, called Plumen 001, is that it combines sustainability with fashion. Previously, many incandescent bulbs have been criticized for their garish and ugly appearance. Wilkinson and Hemus have changed that by creating a glass structure that is made from delicate loops and curves that may better appeal to the sensibility of homeowners.

It will even prove to be more cost-effective, as the Plumen 001 is said to last eight times as long as normal bulbs while using 80 percent less energy.

"The Plumen lightbulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product," Stephen Bayley, the 2011 jury chair, told the news provider.

The awards were held at the Design Museum in Britain. The judges seemed to be most impressed by the fact that the young designers managed to sculpt a more efficient product that is also more stylish, according to DesignsOfTheYear.com. Many anticipate that they will soon be hanging from cafe and restaurant lamps.
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