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Gap releases it star fashion designer

on Friday,May 06,2011 21:05

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Patrick Robinson, who has been with Gap since 2007, was recently let go because of diminishing sales, according to the New York Times.

Robinson, who previously worked for Giorgio Armani and Anne Klein, was employed by Gap to determine which styles and design should Gap try to sell. He was successful with a couple of his looks including the skinny cargo pants but the entire collection did not seem to match, the news source reports.

"The fashion elements of the assortment were not speaking the same language as the basics," John Morris, an analyst at BMO Capital Markets, said to the news source. "You get a little bit lost in the store, and I think the consumer was a little bit confused, more so on the tops side."

According to the International Business Times, Gap had already fired the top business-side executive earlier this year. The store is hoping to boost up in sales after they faltered in the beginning of the 2000s.

Gap has not yet selected another fashion designer to take Robinson's place. 
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