Award-winning graphic designer shares insight on profession

Award-winning graphic designer shares insight on profession

on Sunday,May 22,2011 23:05


Paul Rustand, who has been a graphic designer in Tennessee for the past 16 years, was recently honored with the Fellow award by the American Institute for Graphic Arts for his contribution to the field, according to the Times Free Press.

Rustand, who is the director of Widgets and Stones, believes being a talented graphic designer has less to do with the actual logo and more with the relationship with the design and the client, according to the media outlet.

"While [his] design work speaks for itself, it's Paul's personality that draws people and projects around the studio," Matt Greenwell, who works with Rustand, told the news source.

Rustand advises students who are about to enter the field to remember the client and that having exceptional people skills is just as important as being a talented artist.

Individuals who are currently in graphic design programs may want to know how much they will make as a professional. These artists can expect to make nearly $43,000, which was the annual median salary in 2008 for individuals in this field, according to the U.S. Bureau of Labor Statistics. 

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