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Jewelry makers turns to social networking to promote creations

on Friday,May 27,2011 00:05

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San Francisco jewelry design company, Ritz Jewelers, is looking to Facebook to help showcase their creations. The co-founders, brother Khoren and Garen Ekmejian, started up a Facebook page so fans of the jewelers can follow the company, and receive updates while viewing their new jewelry.

The jewelers, who opened up their business nearly 25 years ago, are hoping to increase exposure of their custom jewelry with the social networking website. They hope to expand their design expertise to more customers while keeping their current 12,000 people client base informed.

"I can tell by the look and disposition of the client how to design their jewelry, just like a courtroom sketch artist can capture the emotions of the trial they are witnessing," said Khoren. "Many people know what they want, but they don't know how to describe it - so I take the time to help them."

Happy customers have already posted on the Facebook page showing their support for the custom jewelry maker. One customer wrote about her engagement ring, which turned out better than she expected.

Individuals who are interested in jewelry design should expect keen competition when they start to look for a career. Employment is expected to increase by 5 percent between 2008 and 2018.
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