Baby diaper designs intended to boost sales

on Monday,August 29,2011 18:08

The designer baby diaper is in, and the conventional diaper is out. According to USA Today, diaper manufacturers are turning to fun designs on their products, and moms and dads are opting for these fun styles for their bundle of joy.

"It's all about moms getting compliments from other moms," Renee Fraser, advertising psychologist, told the news source. "Babies don't compliment each other on their diapers. Moms do."

These designer diapers can cost 20 percent more than conventional diapers, however they are still leaving the shelves and many babies are donning them. Diaper styles include floral prints from fashion designer Cynthia Rowley, ruffles and argyle print. Some are even being sold with a charitable incentive. Huggies is selling camouflage diapers, and for every package sold, one diaper will be given to a military service family in need, the media outlet reports.

According to the news channel KUSA-TV, this idea came months after the successful launch of another one of Huggies' designs. The company released the jean-look-a-like diapers that became instantly popular among moms and dads.